When it comes to driving traffic to your website, you’ve probably already thought of the typical advice. While having a constant flow of new content, prioritizing SEO, and frequently engaging on social media are some great ways to encourage site visitors.
However, your WordPress theme also plays a massive role in how much traffic you receive, as it can affect search engine rankings, site responsiveness, and general aesthetics – all of which can either encourage visitors or drive them away. Want to learn about some of the best themes on the market to help do the former? Read on.
1. Astra
Speedy, responsive, SEO-friendly, and Elementor (and other page builders) friendly, Astra is a no-brainer for those looking to drive traffic. It’s also incredibly flexible, allowing just about any design imaginable, so you know your site visitors are getting a great experience.
WordPress Theme – Astra – https://wpastra.com/
2. Divi
Right up there with Astra, Divi is an excellent theme that gives you everything you need to make a great website in one package. It is fully customizable while staying user-friendly to ensure your traffic numbers can go up without your stress levels doing the same.
WordPress Theme – Divi – https://www.elegantthemes.com/gallery/divi/
3. Beaver Builder
For those who love the Beaver Builder page builder, the theme is a must. Responsive HTML5 markup means your site will be high in search engine results while it’s powerful design tools will help you create a stunning website people will love. It’s the perfect mix to drive traffic and improve your website thrive.
WordPress Theme – Beaver Builder – https://www.wpbeaverbuilder.com/
4. Parallax
Dynamic, flexible, and perfectly optimized for e-commerce, Parallax is brilliant for stores trying to reach customers, both new and old. It offers everything from product zoom, to quick shopping, to image optimization to make customers’ shopping experiences the best they can be.
WordPress Theme – Parallax – https://themify.me/themes/parallax
5. Avada
Said to be the best-selling theme of all-time, Avada is a highly regarded option for any WordPress site. It features a great visual editor, impressive global and individual controls, speed optimization, and built-in SEO, so you know your website will always be running and looking its best.
WordPress Theme – Avada – https://avada.theme-fusion.com/
6. StudioPress
Thanks to its Genesis Framework, StudioPress works seamlessly with Gutenberg, adding a whole host of customization options that are both intuitive and beautiful. Its framework also means this theme runs faster and more securely than many others, which will surely reflect in your traffic numbers.
WordPress Theme – StudioPress – https://www.studiopress.com/
7. Ultra
An excellent option for new sites, Ultra allows you to get a beautiful, responsive website up in no time at all due to its variety of pre-made sites, “Ultra Skins,” and smart layout options. Don’t be deceived, though; Ultra can also be profoundly customizable and useful for making a site that stands out from the crowd.
WordPress Theme – Ultra – https://themify.me/themes/ultra
8. OceanWP
If you’re concerned about site traffic, this WordPress theme is one of the best choices on the market. It has routinely been ranked as having some of the fastest pages around. On top of this, it’s also fully responsive, compatible with a variety of page builders, and built with SEO in mind.
WordPress Theme – OceanWP – https://oceanwp.org/
9. Infinite
With a clean, minimalistic aesthetic, infinite scrolling, and an easy-to-use drop and drop builder, Infinite is a theme especially perfect for blogs looking to increase their readership. Not convinced? It’s been used on some of your favorite sites, including Vogue and Mashable!
WordPress Theme – Infinite – https://demo.goodlayers.com/infinite/homepages/landing/
10. Hestia
Sometimes multipurpose WP themes can skew towards “jack of all trades, master of none.” Luckily, Hestia avoids this and instead offers advanced customization options, enhanced WooCommerce compatibility, fast loading times, and page builder compatibility all in one.
WordPress Theme – Hestia – https://themeisle.com/themes/hestia/
11. Felt Mag
For online magazines, newspapers, and journals, it doesn’t get much better than Felt Mag. It comes with a perfect layout right out of the figurative tin while maintaining some flexibility, giving you an intuitive style manager, various widgets, and a Gutenberg block editor. It’s also optimized for search engines for better ranking right out of the gate.
WordPress Theme – Felt Mag – https://pixelgrade.com/themes/blogging/felt/
12. GeneratePress
Because of its focus on performance, it’s easy to see why this theme is so popular. The theme’s code itself is lightweight and stable, which makes it one of the fastest WordPress themes (and one of the best at increasing traffic!). Like many others, it’s also SEO-friendly, accessible, and incredibly flexible design-wise.
WordPress Theme – GeneratePress – https://generatepress.com/
13. Neve
Built for fast browsing and for a wide range of different content, Neve is a great starter theme that can grow with you. The theme is minimalistic and clean, but it also has endless customization options, largely in part because it works perfectly with almost all the most popular page builders.
WordPress Theme – Neve – https://themeisle.com/themes/neve/
14. Customify
Fast, flexible, and free – Customify is everything both you and your site visitors want. As the name suggests, it has extensive customization options, allowing you to entirely change layouts, headers, footers, fonts, and more. It also works perfectly with builders like Beaver Builder and Elementor for even easier and more intuitive customization.
WordPress Theme – Customify – https://pressmaximum.com/customify/
15. Sydney
For the freelancers, entrepreneurs, and companies out there, this is the business theme for you. Fully compatible with Elementor, Sydney allows you to easily customize your layout, include your logo, change your header, and everything in between to create a great brand that will drive traffic and keep them coming back for more.
WordPress Theme – Sydney – https://athemes.com/theme/sydney/
IMAGE: PEXELS
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