Black Tomato, the innovative, experiential, boundary-pushing expert in high-end bespoke travel, has launched ‘Every Cloud – in search of silver linings’. Based on the belief that travel can change not only an individual’s perspective but their lives.
‘Every Cloud’ is a competition seeking a curious traveler who will venture the world with Black Tomato, over the course of one year, to uncover the communities, experiences, and places that lift spirits, and report back on the stories that ignite happiness, so they can be shared with the world.
In today’s world, it’s easy to feel lost, anxious, and overwhelmed by news of hardship and struggle; while it’s imperative to acknowledge the bad, it’s equally essential to reaffirm that there is much good in the world and to seek out these joyful, happy moments.
How Does Every Cloud Work?
Black Tomato is handcrafting six all expenses paid, tailored journeys in 2020 all over the world for one individual who will embark on the ultimate journey of self-discovery and the experience of a lifetime, spanning many continents and time zones to explore a diversity of landscapes from bustling cities to remote mountain communities.
They’ll take notes, film and share these experiences in real-time, and Black Tomato will be releasing these stories across all their channels and platforms throughout the year. It’s as easy as that. Why? So periodically, people’s newsfeeds will be flooded with warmth, humanity, and hope, not just the darkness, where the winner becomes a catalyst to change a collective outlook.
Driven by a need to unearth life-affirming experiences, this individual, and fellow storyteller, shares Black Tomato’s vision and curiosity to connect with the remarkable tapestry of landscapes, cultures, and people to capture the good that is out there and help us all gain a more balanced, global perspective.
Every Cloud – Timeline Of Events
Do you find this competition exciting and something that you would like to be a part of? Then you have all the information you need below to be able to participate in this fantastic experience that could be the best time of your life. Good luck to you and happy traveling!
Stage 1 – 24th October 2019 to 24th November 2019
The applicant must publish a story (max. 150 words) with their own image or video on Instagram or via our microsite, telling Black Tomato about an experience they had that brought them happiness and why. Shortlist is announced on 9th December.
Stage 2 – 9th December to 22nd December
Ten finalists are selected with a guest judge. They will then be requested to submit the following steps:
- 1 x 60+ second video capturing exciting moments and a coherent story of ‘a day in the life of.’
- This will then narrow the finalists to only five, who Black Tomato will do a video interview with.
The winner of this fantastic and exciting competition will be announced on 16th January 2020.
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